28 Aug The ugly truth about online launches
I’m going to be straight with you today. It’s not always sunshine and rainbows in online launch land.
Sometimes launches don’t go as well as they look in all those fabulous posts by Instagram and Facebook celebs…
Sometimes it feels like online launches drain ALL your energy for only half a dozen sales.
And sometimes you might only get one, single, solitary sale.Sometimes online launches don’t go as well as they look in all those fabulous posts by Instagram and Facebook celebs... Here's how to regroup. Click To Tweet
Your online launch won’t always go well, but here’s why you should keep trying
To most people (understandably) that would feel super tough.
Like you’ve put all this effort in, spent a whole lot of cash, and invested all your hopes and dreams into one… tiny… little… sale…
But what if you flipped that around for a second?
Consider all the time and effort and hope you put into that launch…
WHAT A LUCKY PERSON THAT ONE BUYER IS!
Are you going to give up now?
Are you going to stop trying because only one person took the leap to work with you?
Yes, it can be extremely disappointing and frustrating and I totally (believe me) know all of those feelings, but there’s a big chance that one person is the key to you unlocking a whole lot of untapped potential…
So here’s what I suggest you do next:
If your launch strategy hasn’t worked out the way you thought it would, you’re going to drill down into the reasons why.
You’re going to look into your Facebook ads, your landing page conversions, your email open rates and click through rates, and of course, your sales page conversions.
Dig into these questions:
– Where did people get lost?
– Was there a technical issue?
– Did you make them feel safe and secure to buy from you?
– Was the offer wrong for your audience?
– Was the copy confusing?If your launch strategy hasn’t worked out the way you thought it would, you’re going to drill down into the reasons why. Click To Tweet
You’re going to learn the lessons.
Because the lessons are in the launching.
And once you work through them, go and deliver your thing to the one person who believed in you and trusted you to help them.
I know you’re going to show up in the best way you possibly can, because that’s what you do.
To launching and learning.