Why does selling something made to help or heal feel so
uncomfortable?
The good news is,
it doesn’t have to
Hi, I’m Sophia Arthur
wellness copywriter & launch strategist
I’ve spent more than 15 years writing about stuff.
Everything from reporting on murder trials, to creating fact sheets on how to reverse a vasectomy...
I’ve also worked on real-life launches for some of Australia’s biggest brands and health organisations.
But none of that compares with how I feel about writing for you.
It lights me up more than anything else because I know you’re in this business to help and serve.
You want the absolute best for your clients and you know your work achieves incredible results.
But you’re afraid to sell.
You’re afraid of what people will think if they see you charging for your greatness.
You’re afraid that you don’t know how to sell in a way that deeply connects with your soulmate clients and helps them take that next step.
Here’s the truth:
I work with people like you because I truly believe in the transformations you create.
And the transformation begins with the transaction.
So it’s time to get comfortable with making that happen on an even bigger scale.
"I needed clarity in how to prepare for and plan my next launch. I’ve launched online programs for years, but have never felt fully prepared, or clear on what I can do to make it the best I can. I also always struggled with my sales emails, and feeling too salesy for my tribe. Everything about my time with Sophia was amazing! She went way beyond what I thought she could help me with. She not only helped with my copy, but the funnels, the timings, the plan, how to prepare my list, how to build my list. All without feeling salesy at all."
Amy Taylor-Kabbaz, Author
How I went from corporate PR
to helping wellness entrepreneurs grow strong, thriving
online businesses
Not so long ago, I was a senior account manager at a national PR firm.
I was managing BIG clients and serious launches.
But I knew there was a disconnect between what I was working on and who I am.
I wanted to work with
the change makers
The people who were deeply connected with their vision to create a healthier world, one client at a time.
So I traded in my corporate heels for the world of online business – where it’s blissfully OK to come to work in t-shirts and podiatrist-approved sneakers.
But I’m continually surprised by how many amazing business owners undersell themselves, even after decades of training, experience and phenomenal outcomes.
That's why it’s become my mission to change the way you see selling and take it from 'ick' to 'incredible’, so you can show up and serve your audience at a much higher level.
"I’ve worked with other copywriters before but I was blown away by the level of expertise Sophia brought to the entire process. It was easy, fun and fast working with her through building out an entire funnel – no small feat! The copy was spot on for our target market and really spoke their language. It made me want to sign up for my own program!"
Elle Kealy, Corio Body
The secret to amazing sales copy is
incredibly simple
It doesn’t have to be scary or feel sleazy.
It’s all about listening to and connecting with your customers, so you can help them live their best lives.
And I’m going to show you how.
I’ll give you a clear path forward that feels easy.
Because I’ve helped dozens of entrepreneurs get kick-arse results (without feeling like they’re on a terribly scripted infomercial), and it’s totally possible for you too.
Ready to get started?
"I was juggling loads of projects and really needed some expert help to get a strategy in place and get clarity around my message. Sophia got my vibe, target audience and messaging spot on and worked super fast to create great copy. And, my retreat sold out in a day – so it worked!"
Cass Dunn, Psychologist and Author
Things you might not
expect...
I’ve lived in Brisbane, Bundaberg, Cairns, Sydney and Melbourne, and now call the Gold Coast home.
One of my former roles involved writing fact sheets about penis problems. And, I was highly commended by the Public Relations Institute for a national men’s health campaign I worked on called ‘Talk about your tackle’.
I love my tarot cards, I observe the phases of the Moon, and I’ll happily talk your ear off about all things astrological.
In 2019, I took my two young kids on a three-month sabbatical to Greece, where we spent time exploring the beautiful Ionian island Kythera, where my mother’s family is from.
One of my great passions is learning. I’ve studied journalism, politics, psychology, law, copywriting, fiction writing, and even natural medicine. I believe life is a constant quest for knowledge and understanding.
I’m a big fan of green smoothies – but hold the matcha powder, please!
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