17 Jul 6 sales page mistakes you’ll want to avoid
I really didn’t want to tell her when I saw it...
26 Apr Simple sales research for high-converting copy
When I start working with a client on a full sales funnel – from opt-in to sales page and all those emails in between – I never launch straight into the writing. Before any words make it onto that Google doc, I’m head down, bum...
07 Apr How to write a sales page without sleaze
So you’ve got an awesome online product or program. You’ve spent hours perfecting the slides, worksheets and templates so people will have a truly life-changing experience. But when it comes time to write your sales page, you’re stumped. It feels too hard to condense the awesomeness into one...
02 Apr The sneaky online tools I use to make life and business better
One of my kids’ favourite books is Wocket in My Pocket by Dr Seuss. It’s about a boy and all the wonderful and weird creatures living in his house. ...
06 May Does your website need a workout?
Do you feel like your website isn’t as healthy as it could be? Maybe your traffic has dropped off, or your products and services have evolved but your website hasn’t kept up with the pace of progress? It might be time to give your website a workout...
05 Apr 5 ways search engine optimisation can grow your business
SEO is one of those things most business owners push to the back of their mind or put in the too-hard basket. After all, it’s an acronym, so it must be hard – right? There’s also a good chance you’ve received emails from companies claiming they’ve found...