Sophia Arthur successful online business launches

If you’ve been here for a while, you might’ve heard me talk about online business launches. If you’re over it, fair enough. Probably best to stop reading now. >> Hang on! Before you click away, I want to check in with you about how you’d describe an online launch, so I know we’re on the…

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Sales page copywriter Sophia Arthur

I really didn’t want to tell her when I saw it… It was like watching someone trip over in slow motion. You know that awful feeling when you can see someone is about to go ‘A over T’…? Do you hold out a hand to try to stop them, or do you just let them…

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My simple sales research process

When I start working with a client on a full sales funnel – from opt-in to sales page and all those emails in between – I never launch straight into the writing. Before any words make it onto that Google doc, I’m head down, bum up in research mode. So I thought I’d share my…

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Sophia's process for writing a sales page

So you’ve got an awesome online product or program. You’ve spent hours perfecting the slides, worksheets and templates so people will have a truly life-changing experience. But when it comes time to write your sales page, you’re stumped. It feels too hard to condense the awesomeness into one page. You don’t want to sound pushy,…

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How to improve a website

Do you feel like your website isn’t as healthy as it could be? Maybe your traffic has dropped off, or your products and services have evolved but your website hasn’t kept up with the pace of progress? It might be time to give your website a workout… Here’s how to improve your website to get…

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Copywriting

SEO is one of those things most business owners push to the back of their mind or put in the too-hard basket. After all, it’s an acronym, so it must be hard – right? There’s also a good chance you’ve received emails from companies claiming they’ve found problems with your website or SEO and, if…

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